Help more people discover the joy of a personalized gift. You will plan, launch and optimise paid campaigns on Meta (Facebook and Instagram), TikTok and Google, run WhatsApp campaigns and turn every gifting season into a sales peak.
What you'll do
- Plan and run paid campaigns on Meta, TikTok and Google Ads, including Shopping and Performance Max
- Build audiences, retargeting and Click-to-WhatsApp campaigns
- Plan seasonal campaigns for Valentine's, Mother's Day, Ramadan, Eid, graduation and back-to-school
- Write ad copy in Arabic and English and brief designers and content creators
- Track ROAS, CPA and conversion with Shopify, GA4 and Meta Pixel/CAPI, and report weekly
- Test new creatives, offers and channels and scale what works
What we're looking for
- 2+ years running paid social and search ads for e-commerce
- Hands-on Meta Ads Manager and Google Ads experience with real budgets
- Strong analytical skills and comfort with numbers and reports
- Creative eye for ads that stop the scroll
- Excellent Arabic and very good English copywriting
- Up to date with ad platform changes and trends in Egypt
Nice to have
- TikTok Ads and influencer campaign experience
- Email and WhatsApp marketing (Klaviyo, Shopify Email or similar)